ตำแหน่ง SEO Specialist (Technical & Performance) In-house DEV Team

บริษัท องค์การกระจายเสียงและแพร่ภาพสาธารณะแห่งประเทศไทย

ที่อยู่บริษัท ชั้น 1 อาคาร D. เลขที่ 145 ถนนวิภาวดีรังสิต แขวงตลาดบางเขน เขตหลักสี่ กรุงเทพ 10210.

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
SEO & Digital Strategy Expertise
Technical SEO & Site Architecture
Developed content strategy and website architecture optimized for AEO, GEO, and SXO
Performed comprehensive technical audits to resolve architecture, crawlability, and indexability issues
Led SEO projects with external partners, overseeing TOR, MA, SLA and advise team for indexation strategies using optimized robots.txt and XML sitemaps
Improved internal linking structure and site hierarchy for enhanced UX and search performance
Resolved technical issues: duplicate meta tags, canonical URL errors, sitemap errors, and invalid schema markup
Optimized Core Web Vitals (LCP, CLS, INP) and page speed through lazy loading, image compression, minification

CMS & SEO Governance
Audited CMS platforms across departments ensuring enterprise-wide SEO compliance
Established SEO governance frameworks and best practice guidelines
Co-developed internal SEO Checker Tool to automate pre-publish content validation

Content Strategy & Management
Conducted keyword research focused on user intent, search volume, and competitive analysis
Developed Pillar-Cluster content strategies aligned with customer journey stages
Optimized on-page elements for maximum visibility and engagement
Led content audits enhancing quality aligned with E-E-A-T principles
Managed editorial calendars, content localization with hreflang, and AI-generated content optimization
Created SEO strategies for diverse formats such as articles, videos, podcasts, infographics, and interactive media

Structured Data & Multimedia SEO
Implemented Schema.org markup, Open Graph, and Twitter Cards across all content types
Optimized video content following YouTube and Google best practices with video schema and sitemaps

Link Strategy & Off-Page SEO
Conducted link audits to fix broken URLs, redirect chains, and HTTPS issues
Monitored inbound links to block low-quality sources and developed digital PR strategies
Executed bad guest posting campaigns and broken link building programs
Detected and mitigated negative SEO attacks

Analytics & Performance
Defined KPI frameworks measuring rankings, organic traffic, engagement, and conversions
Built custom dashboards using GA4, Search Console, and Looker Studio
Conducted competitor analysis, predictive analytics, and user behavior analysis using heatmaps and session recordings

UX/UI & Conversion Optimization
Collaborated with UX/UI teams on website/dashboards design and CRO initiatives
Optimized call-to-action placement and conversion funnels
Ensured WCAG accessibility compliance for improved UX and SEO

Emerging Trends & Local SEO
Implemented FAQ schema and featured snippet strategies for AI-powered search engines
Optimized Google Business Profile and local schema markup with NAP consistency
Monitored algorithm updates and adapted strategies accordingly

Crisis & Reputation Management
Monitored brand mentions using Zocialeye (Wisesight) and mitigated negative SEO attacks
Compiled reports on copyright violations for legal action

ตำแหน่ง Performance Marketing & SEO Manager

บริษัท SAUNA ITALIA (THAILAND) COMPANY LIMITED

ที่อยู่บริษัท ชั้น 10 ห้อง 1004-1005 อาคาร เอ็มไทย ออลซีซั่นเพลส 87 Witthayu Rd, Lumphini, Pathum Wan, Bangkok 10330

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Responsibilities
Provide consultation to the team for structuring the website to achieve optimal SEO results
Collaborate with the marketing content team to drive SEO through content creation
Recommend changes to the website structure, content linking, and other factors to enhance SEO rankings for target keywords
Search and implement Google Search Engine optimization recommendations
Research and analyze keywords and website performance of competitors to assess the situation
Search and analyze keywords and long-tail keywords, continuously improving performance
Develop and implement link-building strategies (Backlink)

Performance Marketing Responsibilities
Conduct testing, gather, and analyze data, including trend identification and in-depth information to maximize ROI in the inbox lead generation campaign
Track and analyze reports on website analytics, user behavior, and PPC (SEM) campaigns
Manage campaign expenses within the allocated monthly budget and review variations
Analyze, evaluate, and develop responses from the Admin - Telesales team
Present strategies to boost new customer acquisition and drive increased sales in each branch
Monitor various results that may impact the organization using social listening tools

Strategy and Planning
Plan overall budget and allocate across various channels (SEO, SEM, Social Ads, Display)
Develop integrated marketing strategy connecting SEO and paid channels
Analyze customer journey and attribution model
Manage and optimize campaigns on other platforms such as Facebook Ads, Instagram Ads, LINE Ads, TikTok Ads
Plan and manage Retargeting/Remarketing campaigns
Test and optimize landing pages to increase conversion rate (CRO)
Conduct A/B testing for ads creative, copy, and landing pages
Develop CRO (Conversion Rate Optimization) strategies
Design and test various user flows
Analyze forms and checkout process to reduce drop-off rate
Implement personalization strategies

Technical and Tools
Install and manage tracking pixels, tags, and conversion tracking
Oversee Google Tag Manager and marketing automation tools
Manage structured data and schema markup
Monitor Core Web Vitals and technical SEO issues

Analytics and Reporting
Create dashboard for real-time performance monitoring
Analyze ROI, ROAS, CAC, LTV and other key metrics
Prepare holistic performance reports covering all channels
Forecast and conduct predictive analysis for planning
Perform cohort analysis and user segmentation

Team Management and Stakeholders
Manage Performance Marketing and SEO teams
Present results and recommend strategies to C-level executives
Train and develop team skills

ตำแหน่ง Search Engine Optimisation Manager

บริษัท Apex Medical Center Co.,Ltd.

ที่อยู่บริษัท 28/15 ถนนสุขุมวิท 36 แขวงคลองตัน เขตคลองเตย กรุงเทพมหานคร 10110

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Core Responsibilities

Develop and execute successful SEO strategies (on-page/off-page) with focus on user experience and

search intent

Manage team of SEO Content creators
Conduct keyword research to guide content teams, planning for content management and content pillar strategies
Review technical SEO issues and recommend fixes, including Core Web Vitals optimization
Optimize website content, landing pages and off-page optimization projects (link-building)
Collect data and report on traffic, rankings, conversions and other SEO aspects
Work with social media and PPC teams to optimize integrated campaigns



Strategy and Planning

Define clear and measurable SEO KPIs aligned with business objectives
Conduct competitor analysis using advanced SEO tools and competitive intelligence
Develop content strategies aligned with E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness)



Technical and Development

Collaborate with Development team (Agency) on site architecture, crawlability, and JavaScript SEO
Monitor and optimize Core Web Vitals (LCP, FID, CLS) and page performance
Manage structured data/schema markup implementation for rich results
Oversee mobile-first indexing optimization and responsive design
Implement and maintain XML sitemaps and robots.txt files
Ensure proper canonicalization and URL structure



Analytics and Reporting

Analyze conversion funnel and user behavior from organic traffic using GA4
Prepare performance reports and ROI analysis for executive leadership
Utilize Google Analytics 4, Search Console, and other SEO tools for in-depth analysis



Content and User Experience

Ensure content quality meets E-E-A-T standards
Optimize for featured snippets, People Also Ask, and other SERP features
Implement video SEO and visual search optimization strategies
Develop content for voice search and conversational queries



Team Management and Development

Train and develop SEO team skills in latest techniques and tools
Evaluate team performance and provide constructive feedback
Foster continuous learning culture within the team

ประสบการณ์ทำงานอื่นๆ
Performance Marketing Lead (SEO,E-Commerce,Website)

FEB 2022 – JAN 2023 : Thantawan Industry Public Company Ltd.

[ Business type : OEM / ODM ]

Strategic Management

Managed marketing budgets across channels, optimizing ROAS, CAC, and delivering scenario planning with forecasting insights
Presented strategic recommendations and executive summaries to C-level stakeholders



SEO & ASO

Researched user behavior and conducted comprehensive keyword analysis to drive SEO-ASO strategies for websites, applications, and marketplace stores
Developed CRO strategies enhancing conversion rates across digital properties
Managed technical SEO including Core Web Vitals optimization, structured data/schema markup, crawlability, and mobile-first indexing
Planned content pillars, topic clusters, and editorial calendars optimized for featured snippets and SERP features



E-Commerce & Marketplace Management

Managed multi-platform marketplace accounts (Shopee, Lazada, JD Central, TikTok Shop, LINE Shop) achieving organizational sales goals
Orchestrated major campaign events (9.9, 11.11, 12.12) with strategic pricing and promotional calendars
Optimized product listings, SKU management, and live commerce strategies
Analyzed cart abandonment patterns and enhanced customer journey experiences
Maintained excellent seller ratings and store reputation across platforms



Omnichannel Performance Marketing

Oversaw comprehensive digital marketing including SEM (Google Search, Display, Shopping Ads), CPAS-Facebook, Facebook Ads, TikTok Ads, LINE Rich Message, live streaming, KOL partnerships, and affiliate programs
Implemented programmatic advertising, retargeting/remarketing campaigns, and attribution modeling
Tested emerging channels and platforms while managing marketing automation and personalization strategies



Data Analytics & Optimization

Created data-driven insights using analytics tools and social listening platforms (Mandala)
Built comprehensive dashboards tracking CLV, cohort analysis, and predictive analytics
Analyzed and reported campaign performance with actionable recommendations
Implemented martech stack including Google Tag Manager, tracking pixels, and CRM integrations



Content & Creative Management

Reviewed content and artwork for online media and advertising campaigns
Supervised content production workflow ensuring brand consistency
Coordinated with Creative/Design teams and web development for seamless execution



Cross-Functional Collaboration

Partnered with Product teams for launches, coordinated with key accounts, and managed external agencies
Delivered weekly/monthly performance reports evaluating results and planning future developments
Ensured PDPA compliance and brand safety across all initiatives



SEO-ASO& SEM spacialist / Business developer

MAR 2019 – JAN 2022 : Punpromotion.co.,ltd.

[ Business type : information service activities service ]

SEO Experience

Collaborated with Livestream, Development, Editorial and Marketing teams to implement SEO best practices and drive organic traffic, engagement, and conversions
Optimized website architecture, content structure, and internal linking to improve search rankings for target keywords
Conducted comprehensive keyword research, competitive analysis, and ongoing link-building strategies
Implemented technical SEO including structured data, XML sitemaps, robots.txt, and resolved crawl errors
Adapted to Core Web Vitals optimization
Ensured content aligned with E-A-T principles and optimized for featured snippets and SERP features



SEM/Google Ads Mastery

Managed end-to-end Google Ads campaigns (Search, Display) delivering maximum ROI through data-driven optimization
Executed A/B testing, conversion tracking, and quality score improvements while maintaining budget control
Optimized remarketing campaigns, bid strategies, and negative keyword lists
Created compelling ad copy and landing pages that aligned with user intent
Leveraged Google Ads Editor, Analytics, Search Console, and Data Studio for comprehensive campaign management and reporting
Delivered regular performance reports with actionable insights on ROI, , CPA, and CTR metrics



ASO Expertise

Optimized app store presence across App Store and Google Play through strategic keyword implementation, metadata optimization
Monitored and optimized Apple Search Ads (ASA) campaigns for app growth



Business Development Impact

Identified and secured new business opportunities through market research and competitive intelligence
Built strategic partnerships and prepared compelling business proposals
Presented data-driven strategies to stakeholders and executive leadership



Technical Proficiency

Advanced skills in Google Analytics, Google Ads, Google Tag Manager, SEMrush, Ahrefs, Moz, Screaming Frog
Expert in heatmap tools (Hotjar) for UX optimization



Digital Marketing & Project Manager

FEB 2018 – MAR 2019 : T. witchukorn Co.,Ltd

[ Business type : Electric parts and tools service ]

Digital Marketing Management

Strategically managed multi-platform advertising campaigns across Facebook, Google, LINE@, Google+, Pinterest, and Twitter, optimizing budget allocation and performance metrics
Monitored core keywords and structured company website to drive SEM and SEO performance using Google Analytics, Search Console, Tag Manager, and Webmaster Tools
Analyzed customer behavior, competitor strategies, and marketing trends across all platforms to inform data-driven decision-making
Created and managed campaigns using key metrics including Traffic, CTR, Engagement, and Quality Score to maximize ROI



Remarketing & Targeting

Implemented sophisticated remarketing strategies using Facebook Pixel and remarketing tags across multiple formats (remarketing, lookalike audiences, similar audiences, canvas, carousel)
Monitored targeting overlaps and dynamically adjusted advertising plans and budgets based on real-time performance data
Optimized audience segmentation and conversion funnels to improve campaign effectiveness



Content Strategy & Planning

Developed comprehensive content calendars aligned with marketing objectives and seasonal campaigns
Established content pillars and long-term content strategy to support brand narrative and SEO goals
Defined content workflow processes including ideation, creation, approval, and publication scheduling
Managed content repository and digital asset management system for efficient team collaboration
Conducted keyword mapping and SEO content optimization to enhance organic reach
Coordinated with cross-functional teams to ensure content consistency across all marketing channels
Produced diverse content formats including articles, photography, image retouching, die-cut designs, artwork, video production, and copywriting
Created platform-specific content optimized for each social media channel's unique requirements
Developed storytelling frameworks that resonated with target audiences and drove engagement



Project Event Management

Cross-functional teams coordinating Sales, Creative, Development, and Marketing departments
Planned and executed marketing events from concept to completion, managing vendors, venues, and logistics
Developed event marketing materials and promotional strategies across social media channels
Coordinated event registration, attendee communications, and post-event content creation



Assistant Marketing Manager

June 2017 - Jan 2018 : U Services (THAILAND) CO.,LTD

[ Business type : Maintenance service , Electric parts and tools ]

Strategic Marketing

Collaborated with Sales department to develop comprehensive advertising strategies and delivered online marketing training programs
Designed and implemented data-driven advertising campaigns using Facebook Insights, Facebook Audience, and Google Analytics for precise customer targeting



Social Media & Content Management

Planned and executed multi-platform social media strategies to build brand awareness and drive engagement
Managed community interactions, customer inquiries, and social media crisis response
Developed content calendars and supervised content creation aligned with brand voice
Wrote compelling copywriting for advertisements and social media posts
Implemented content distribution strategies across all digital channels



SEO & SEM

Conducted comprehensive keyword research and website structure optimization for SEO performance
Managed Google Ads campaigns with focus on conversion optimization
Optimized landing pages to improve user experience and conversion rates
Structured website architecture to enhance organic search visibility



Creative Production

Produced visual content including photography, image retouching, die-cut designs, and artwork
Coordinated with creative team to ensure consistent visual branding across all marketing materials



Analytics & Reporting

Built marketing dashboards for real-time performance monitoring
Analyzed ROI, ROAS, and conversion funnels to identify optimization opportunities
Managed promotional budgets and tracked monthly expenditures
Delivered comprehensive monthly and quarterly performance reports to management
Presented strategic insights and recommendations to senior leadership



Technical Implementation

Implemented Google Tag Manager and conversion tracking systems
Executed A/B testing for continuous campaign improvement
Managed email marketing campaigns and marketing automation tools



Budget & Operations Management

Planned and allocated marketing budgets across campaigns
Conducted cost-benefit analysis and negotiated with vendors
Monitored competitor strategies and market trends through competitive benchmarking
Identified market opportunities through comprehensive competitor analysis



Sales Executive

April 2014 - May 2017 : King Power International Group

[ Business type : Duty free shopping mall ]

Luxury Beauty & Fragrance Expertise

Successfully sold prestigious international cosmetic brands including Guerlain, Dior, Sisley, Estée Lauder, Lancôme, La Mer, La Prairie, Clinique, Origins, L'Occitane, Vichy, SK-II, Shiseido, Sulwhasoo, The History of Whoo, Laneige, Biotherm, Clarins, and Kérastase
Provided expert product consultations and personalized recommendations based on individual customer needs
Demonstrated product application techniques and benefits, showcasing deep knowledge of ingredients, properties, and latest beauty trends
Attended brand training sessions to maintain comprehensive product expertise across multiple luxury lines



Sales Performance & Customer

Consistently achieved monthly and quarterly sales targets through effective cross-selling and upselling strategies
Built and maintained strong relationships with VIP clients and regular customers, ensuring exceptional post-sales follow-up
Handled customer complaints and resolved issues professionally, maintaining King Power's luxury service standards
Served diverse international clientele, particularly the growing Chinese tourist market during peak periods (Chinese New Year, Golden Week)



Duty-Free Operations & Customer Management

Registered customers for King Power Privilege Card and accurately corrected customer profile errors
Verified travel documents (passports, boarding passes) and processed duty-free procedures according to regulations
Managed pre-orders and item reservations for customers
Coordinated with tax refund department for seamless customer experience
Explained promotional programs, department store discounts, and bank partner benefits clearly to customers



Inventory & Visual Merchandising

Conducted regular stock counts and balance reconciliation
Managed product replenishment orders and monitored expiration dates
Created attractive product displays and maintained visual merchandising standards
Handled damaged goods and product returns efficiently



Financial & Administrative Management

Processed multiple payment methods including cash, credit cards, foreign currencies, WeChat, and Alipay
Performed daily cash register reconciliation and sales closing procedures
Managed refunds, exchanges, and POS system operations
Updated promotional information and maintained accurate customer feedback records



Team Collaboration & Support

Assisted supervisors in creating duty schedules and holiday rosters
Coordinated with team members to deliver exceptional customer service
Mentored new staff members and shared sales techniques
Supported in-store events and brand activities



Loss Prevention & Compliance

Maintained security awareness and prevented inventory shrinkage
Adhered to company grooming standards, dress code, and operational policies
Reported unusual incidents promptly to management



Senior Marketing Online

April 2010 - March 2014 : Muang Thong Garment Co.,Ltd

[ Business type : Fashion and clothing styles , Cosmetic and personal care products , Car accessories , OEM-Garment service ]
B2B Digital Marketing

Managed multi-platform advertising campaigns across Facebook, Google, and Instagram, analyzing customer behavior through Facebook Insights and Google Analytics
Developed comprehensive B2B marketing strategies targeting OEM clients, including lead generation campaigns and relationship building with merchandisers
Created and managed product catalogs, lookbooks, and seasonal collection showcases for B2B clients
Coordinated participation in trade shows and industry exhibitions to expand market presence
Partnered with Sales, Production, Design, R&D, and Export/Import teams



Content Creation & Product Marketing

Photography, image retouching, die-cut designs, and artwork
Developed compelling product descriptions, specifications, and portfolio presentations
Created diverse marketing content including articles, promotional materials, case studies, and blog posts on denim industry trends



CRM & Email Marketing

Built and managed customer database with strategic segmentation
Executed targeted email marketing campaigns and newsletters for customer acquisition and retention
Developed customer satisfaction surveys and retention programs



Corporate Communications & Brand Management

Created company profiles and presentation materials for corporate communications
Maintained brand consistency across all marketing touchpoints
Managed online reputation and LinkedIn company page for B2B networking



Regulatory Compliance & Government Relations

Liaised with government agencies including Social Security, Ministry of Public Health, and Ministry of Commerce
Prepared comprehensive documentation for products, trademarks, and regulatory compliance
Managed certification documents and labeling requirements for export compliance
Coordinated product safety standards with relevant authorities



Analytics & Strategic Reporting

Monitored marketing trends across all social media platforms
Conducted market research and competitive analysis
Delivered comprehensive performance reports with actionable insights to management
Tracked marketing metrics and conversion funnels for continuous optimization



Lawyer

Jan 2006 - Jan 2010 : Thinnakorn Law office

[ Business type : Legal counsel ]

สถาบัน โรงเรียนภัทรเวชสยาม

หลักสูตร เภษัชกรแผนไทย

สถาบัน Google Academy for Ads

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