General Manager, Product and Marketing Manager, Product Manager
100,000บาท ขึ้นไป
11 ก.พ. 2568
11 ก.พ. 2568
ตำแหน่งที่สนใจ
General Manager, Product and Marketing Manager, Product Manager
ประวัติการศึกษาสูงสุด
จบการศึกษาแล้ว ในปี พศ. ไม่ได้ระบุ
ปริญญาโท KASETSART UNIVERSITY
MASTER DEGREE
BUSINESS ADMINISTRATION (M.B.A.)
3.56
ปริญญาตรี ASSUMPTION UNIVERSITY
BACHELOR DEGREE
MARKETING
ประวัติการทำงาน
12 ปี
พฤษภาคม 2565 ถึง กุมภาพันธ์ 2568
Product and Trade Marketing Manager
SIAM GS SALES CO.,LTD.
Chalermparkiat Rama 9 Road
สำหรับสมาชิกเท่านั้น
• Gain a deep understanding of customer experience by using market research and generate new ideas that grow market share
• Analyze the trend for future products to be the first mover and maintain the market leader
• Improve the existing products based on market feedback, and respond to product suggestions
• Create Sale Blitz activity to attract new customers, generate leads, improve brand awareness and build trust with prospects
• Regular tracking on sales performance with target and develop action plan if performance is off track
• Control budget and manage P&L in each channel to balance sales and expenses in each product categories
• Organize and manage promotion & campaign to drive sales
• Developing NPD Launch plan, product strategy including NPD performance and tracking
• Monitor and analysis competitors’ movement such as products, price, promotion and do the benchmarking analysis
• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels
พฤษภาคม 2557 ถึง เมษายน 2565
Marketing and Product Manager
ASSA ABLOY (THAILAND) CO., LTD.
Pattanakarn Road
สำหรับสมาชิกเท่านั้น
• Conduct market research to identify market requirements for existing and future products, assess competition by comparing the company’s products to competitors, and generate new ideas to grow market share, improve customer experience, and drive growth
• Work closely with sales, technical, and support teams to ensure customer satisfaction, train the sales team for product launches, and negotiate with suppliers on credit terms, pricing, and agreements
• Write a business plan that outlines product roadmaps, positioning strategies, specifications, revenue projections, ROI, and monitor gross profit (GP) of product groups to align with company objectives
• Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels
• Create promotion plan for trade and consumer promotion, also in our
e-commerce channel
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public communications, including print, digital, etc.
• Prepare and monitor the marketing budget and ensuring that all marketing material is in line with our brand identity and budget spend is delivering a return on investment
• Research and analyze market trends, consumer requirements, competitor's share, and competitor's strengths and weaknesses
มกราคม 2555 ถึง เมษายน 2557
Buyer and Marketing Specialist
SAVEDRUG CENTER CO., LTD.
Nonthaburi
สำหรับสมาชิกเท่านั้น
• Managed various marketing activities, such as creating and carrying out strategies to meet company goals, organizing marketing events, and planning year-end promotions
• Tracked and assessed promotional performance, managed and updated the product pricing database, and conducted analyses for successful new product launches
• Determined pricing strategies for new products, addressed slow-moving stock issues, and worked closely with suppliers to resolve any challenges
ประวัติการฝึกอบรม
ความสามารถ
ความสามารถทางภาษา
พูด (ดีมาก) อ่าน (ดีมาก) เขียน (ดีมาก)
พูด (ดี) อ่าน (ดี) เขียน (ดี)
ไทย 45 คำ/นาที อังกฤษ 40 คำ/นาที
รถยนต์ ,
รถยนต์ ,
Leadership Skill
โครงการ / ผลงาน / เกียรติประวัติ / บุคคลอ้างอิง
SIAM GS SALES CO.,LTD.
• Exceeded sales targets for new product by over 150%, resulting in the product becoming the company’s leading bestseller (2023)
• Revitalized a segment with two years of negative growth by introducing a new product and implementing product strategy, resulting in a positive turnaround and renewed market success (2024)
• Enhance the existing product based on negative feedback to boost sales and improve its market presence (2024)
• My product strategy drove a 10% company growth, with 7% from new products and 3% from existing ones, achieving the highest sales record in the company's history (2024)
ASSA ABLOY (THAILAND) CO., LTD.
• Achieved over 140% growth in new product development sales (2017)
• Enhanced market position in the padlock category, advancing from 4th to 2nd place in retail market share (2017)
• Exceeded sales target by 151% for a new premium mechanical product (2018)
• Successfully launched a new product within 5 months, achieving 119% of the annual sales target (2019)
• Reduced costs by 1.2 million THB through strategic cost-saving initiatives (2019)
• Outperformed sales targets by 189% with new product development during the COVID-19 pandemic (2020)
• Consistently exceeded targets, achieving over 100% performance for multiple years (2015-2019)