• Lead and develop marketing strategic plan online - offline, activation and
brand communication in order to drive brand growth.
• Create and develop creative content and provide information to positively
support corporate images and external activities.
• Manage and control budget by channel to achieve business goal.
• Develop understanding of categories including market environment, core
consumer needs, competitive environment, and consumer insights to
identify brand objective, brand opportunities, brand road map, growth
drivers, and brand plan.
• Lead channel activities and promotion to drive growth by brands by
channel.
• Monitoring market trends, research consumer markets and competitors’
activities
• Monitoring Facebook, Instagram, TikTok, Shopee and Lazada activities
• Coordinating internal, external, agency, influencer, and government
organization
• Translating between Korean CEO to Thai staffs
มิถุนายน 2565 ถึง มีนาคม 2566
Marketing Executive
บริษัท เคดีเอ็น จำกัด (Krispy Kreme)
อาคารมนริริน อารีย์
สำหรับสมาชิกเท่านั้น
• Analytical thinking on market trends, customer behavior, competitors and
opportunities which included any factor that may have an effect on the
business.
• Manage both online-offline activities to promote the company's business
through social media channels (Facebook, Instagram, Line OA and TikTok
is launching)
• Planning on promotion campaign to push up sell includes prove on
advertising artwork to get more attraction to drive sell.
• Briefing graphic designer to create artworks.
• Research and manage projects were assigned by the CEO and supervisor.
• Co-ordinate with colleagues, sales staff at store and factory staff.
• Servicing other work etc.
สิงหาคม 2558 ถึง พฤษภาคม 2564
Digital Content & E-Commerce Manager
Central Group
อาคารจิวเวอรี่เทรด สีลม
สำหรับสมาชิกเท่านั้น
• Build, manage product on Officemate website, Marketplace, Shopee and
Lazada (Dept., Product name (Thai-English), Image, Attribute,
Configuration) via Magento platform and recheck all products before
launching.
• Create format of Catalog and recheck all proofs (Monthly, Mid-Year,
Furniture, OAIT, Horeca and Annual Yearly) for launching by appointment
deadline.
• Analyze market trends, customer behavior, competitors, as well as
opportunities and factors that may affect the business in order to be used
as information in the annual marketing plan in order to compete with the
market most effectively.
• Development short content of each product on Officemate website to
attract customer and convert to sell.
• Collaborating with Merchandise for create campaign on Officemate
website.
• Collaborating with Marketing, Merchandise, Registration, Graphic
Designer, Online and Omni Channel.